The same applies to negative feedback. This also has a wider range. Low costs setting up a web shop can be done for a fraction of the cost if this is compared to a physical store. There is no need to pay rent, there is less staff and the physical stock needed is smaller. The fact that the marketing costs are lower can also save a lot of money.
The Right Webshop
By setting up the web shop in the right way, consumer confidence is also gained. When the website looks good, the customer is more likely to purchase products. In addition, the owner of the web shop can respond much better to the wishes of the customer. It is possible to look at the number of clicks per product, the number of purchases per product or the turnover per product. This allows a web shop owner to adjust his range faster to the wishes of the customer. By using Search Engine Optimization, traffic to the website can be further increased. From Salehoo you can have the best deal.
- Consumer data However, it is important to protect consumer data. Consumers are forced to provide a delivery address, personal information and payment details when a product is bought. It is therefore important that this personal information is well protected. By using a VPN server, the data of the consumer is better protected. This data is continuously exchanged between the external VPN server and the server used by the web shop. In this process, the data is secured by encryption. As can be read, a web shop offers numerous advantages. In addition to the lower costs, there is a larger market that can be tapped, products can be sold 24 hours a day, 7 days a week and positive feedback reaches more consumers. Using e-commerce is definitely recommended for companies, so increase the chances and put on that web shop!
You have been running a physical store for a while, but you do not yet have a good sales channel to also sell your products online. This is a missed opportunity, especially in the current shopping climate. The number of people who buy online has been steadily increasing for years.
The Example of Rise
In 2017, for example, the turnover of online stores that sold products or services amounted to 22.5 billion euros, a growth of 13 percent compared to the previous year. The number of purchases made with mobile devices such as smartphones and tablets is also growing.
A webshop can therefore also be a great way for owners of a physical store to significantly expand the customer base. But there is a lot to consider when successfully launching and maintaining a webshop. In this blog article we show you how to get the best out of the potentially golden combination of a physical store and webshop.
The benefits from an Online store
Maintaining a webshop next to your regular, physical store has a number of important advantages from a sales technical point of view. We list the most important for you and show you how a webshop can increase your conversion and turnover.
You reached a taller audience
A good webshop increases your visibility, both on a local and (inter) national level. The webshop is an extra sales channel that allows you to also bring your range to the attention of people who live further away and who would normally not end up in your physical store.
The fact that a webshop is available 24 a day is an additional advantage and gives a large group of extra people easy access to your range.
Easier you Product Range to expand
You may have noticed an attractive new product line, but you lack the space to display all those items in your physical store. Or perhaps you want to try out whether those new products are catching on. In such a case, a webshop offers a solution on the webshop you can add products before you put them in the physical store. This gives you the opportunity to expand the range quickly and without incurring additional costs.
Sales process automate
The major advantage of a webshop is that customers can order and pay for the products of their choice. This saves you time and effort because you have to process fewer orders placed by phone or email.
You can also offer customers the extra option to pick up their online order from your physical store. This way you offer the best of both worlds and let your customers get to know your webshop as well as your physical business.
Easier to place follow-up orders
A webshop makes it easier to place follow-up orders. Buyers can, for example, register for a newsletter sent via e-mail. Through this medium you can easily send updates and special offers to customers.
A good way to achieve customer loyalty and enforce loyalty. A webshop also offers extra possibilities for cross-selling and upselling.
Sales statistics become more transparent
A webshop allows you to collect valuable data quickly and relatively easily. Which pages and products generate high conversion rates? Where and when do customers drop out? Which products are the top products in the range? You can use all this information to further optimize your services, physical store, webshop and assortment.
Physical and online complement each other
In many cases, physical and online complement each other perfectly. Many consumers initially use the Internet to find products or to obtain more information about a particular item. But they don’t always want to buy it immediately.
Especially when it comes to expensive items or collector’s items, the customer often wants to see, feel or try an item first. In such a case, the webshop is often the path to visiting and purchasing in your physical store.
Starting a webshop
Starting a successful webshop is something you don’t just do. It is therefore wise to clearly map out what you want before you launch and operate a webshop. So it’s time to look at the main points of attention when starting a webshop next to your physical store.
Choosing an ecommerce platform and software
The first, and probably most important step in starting a webshop is selecting the most suitable e-commerce platform and the right software. When choosing, it is wise to at least take into account the points of attention below.
What design options does the software offer? For example, you can choose a standard template or theme that comes close to your wishes. With a few adjustments, the web store can be adjusted even better to your personal preferences. Do you want complete uniqueness and a webshop with its own look and feel? Then you can also opt for customization. This is more expensive, technically more complicated and more time consuming.
Is a platform search engine friendly?
How user-friendly are the software and backend of the e-commerce system you use? This is of course very important when performing basic operations such as adding or removing products, viewing and processing orders, editing content and customer data and adding payment methods.
Is the platform aimed at mobile use? Nowadays, this question is more important than ever because more and more people are viewing webshops and placing orders with a smartphone or tablet.
Choose a good payment service provider. The more payment options your online store supports, the more attractive it becomes.
The environment in which your webshop runs is also important. You have roughly two options: a hosted environment or open source. If you choose the hosted option, you pay, usually in the form of a subscription fee to a hosting provider, for the hosting of the webshop and modules you use. In the case of open source, the source code is public and free. So you can just freely download and use it. You are then responsible for finding a good hosting party and performing updates to the web store. The main advantage of a hosted webshop is that your hosting partner takes care of the technical maintenance of your store.
The current e-commerce market offers plenty of options. For example, WooCommerce, CCV Shop, Lightspeed or Mijnwebwinkel are popular systems. They all offer countless functionalities and all have their own advantages and disadvantages (Mijnwebwinkel is relatively cheap, for example, but a bit on the limited side if you have a medium to large webshop). Magento 2 is the best choice if you attach great importance to scalability and want to be optimally prepared for the rapid growth of your webshop and customer base. Magento 2 in particular is a very versatile e-commerce package with which a lot is possible.
Attention to SEO
A webshop is especially a good addition to your physical store if it is easy to find. SEO (search engine optimization) is therefore not a negligible key concept. Google in particular is a powerful tool to reach new target groups and thus acquire additional customers.
First of all, conduct a careful keyword research and provide the products in your shop and the content on the site with the right keywords and catchy meta descriptions.
Use social media. This can be done, for example, by placing advertisements and offers, holding promotions or sharing relevant messages that relate to your field or product group. It is important that you seek dialogue with the customer. Give him the opportunity to comment or share product experiences, for example through reviews. You can also use the communication via social media to draw attention to your physical store.
Starting and expanding a webshop requires a good strategy. Planning and daring are two important pillars on which a successful approach often rests. First of all, doing business is experimenting. It is precisely by experimenting, analyzing and learning from it that you discover whether or not a certain strategy is successful. Certainly if you also have a physical store, and are therefore not completely dependent on the income from your webshop, there is often enough room for experimentation.
It may well be the case that you sometimes spend money on marketing channels, promotional materials or product lines that do not yield you much or even cost you afterwards. However, this should not stop you from thinking out of the box , taking calculated risks from time to time and investing in your webshop. Doing business means actively looking for ways to put your shop and products on the map even better!
Setting up a webshop that meets your personal wishes and taste also takes time. A lot of time. You can rest assured that you will spend a number of evenings / mornings a week or a full weekend setting up the webshop to your own taste.
And then it is only about creating the house style. At that stage, your webshop does not yet contain any products or product descriptions. The next step is to create categories and enter products. Before you start a webshop, map out how much time you have spent designing and filling your store. This prevents unpleasant surprises and time constraints!
Once your online store is online, it is time to run the marketing machine. After all, you want to make people aware of your new webshop! By taking online marketing seriously, the physical store-webshop combination can grow into a golden duality.
Care in front of good product descriptions
Good and unique product descriptions (so do not copy the manufacturer’s texts) promote sales. Provide concise and clear product texts that touch the core. The description should give the reader a good idea of the item they are viewing. What do I get and what are the main specifications and properties of the article?
Include the most important keywords in the descriptions. A good product text ideally ensures that the visitor gets the feeling that he knows enough about the article (advantages and possible disadvantages) to be able to make a choice, but at the same time also feels like purchasing the product directly.
Orphan visible in the region
Being visible in your business or service area is important, especially if you also have a physical store. Therefore, focus the webshop partly on your own region, for example by prominently stating your physical store or collection address. You can also create a My Business profile within Google. This way Google knows exactly where your business is located and the store is easier to find on Google Maps.
Make use of remarketing
Most consumers do not immediately make a purchase on their first visit to an online store. Many visitors first investigate, for example to compare prices and delivery conditions or to see which webshop has the most pleasant navigation structure. You can use this via remarketing.
By displaying advertisements to website visitors, for example in the form of a banner, you provide potential customers with a handy reminder. The number of conversions with remarketing ads is quite high because the target group has already visited the shop.
At a time when web shops are springing up like mushrooms and the range is greater than ever, personalization is of great importance. The modern customer places more and more value on ‘companies with a face’. For example, use a few fixed faces in e-mails or videos, for example employees of your physical store, to give your webshop a face.
In addition, you can also surprise individual customers with personalized offers. Personalization makes customers feel special and is therefore a good binding agent. You inspire confidence and give customers a peek into your kitchen.
Reward loyal customers and followers
Over time, chances are you will build loyal customers. Make these customers fans by offering them some extras now and then in the form of a free product, personalized offer, discount coupon or extra service. It is precisely by offering loyal customers a little more than they expect that you create fans. Especially those loyal followers of your webshop are worth gold. They are usually less price sensitive and also actively recommend your business to others.
Blogging and link
Good product pages are of course the heart of your webshop and also a good portal to introduce visitors to your physical store. Still, you can offer even more, for example by keeping a good blog with interesting articles.
Consider, for example, texts in which you describe the operation of a product in detail, provide answers to practical questions from customers or delve deeper into trends within your field. A blog is the ideal way to show your expertise and gives you the opportunity to present yourself as an authority in your field. Make sure to provide unique content, because duplicate content is punished by Google.
Also include relevant internal and external links to other articles or products in the text. This triggers visitors to look around your webshop longer and visit more pages. For additional free publicity , you can also collaborate with affiliate partners, mail connections, companies, associations, guest bloggers or webmasters.
Social media are also an excellent advertisement for your webshop and physical store. Facebook and Twitter, for example, offer plenty of space for various promotional campaigns, while a platform such as Pinterest is perfect for posting beautiful product photos.
Use Google Ads and Shopping
With the help of Google Ads you can start your own campaign to drive traffic via Google’s ads towards your website. A Google Ads campaign is not very cheap and therefore only effective if you use it well. Therefore, experiment well with different campaigns before putting your entire budget into this. With Google Shopping you can have products reflected directly in the search engine.